Writing
Three long-form pieces on the things that decide whether a website succeeds: the system behind it, the speed of it, and the process that got it shipped.
Most design systems die in year two. Here is the token architecture, naming discipline and governance model I use to keep one alive across dozens of screens.
Core Web Vitals are a business metric, not a lint rule. A practical walkthrough of the work that actually moves LCP, INP and CLS on real client projects.
Contracts do not prevent scope creep — process does. The discovery, milestone and handover system I use so projects finish on time and clients stay happy.
For my first two years of freelance work, almost every project ended the same way: three weeks over schedule, a scope nobody could remember agreeing
Every client I work with says they care about speed, and almost every one of them discovers their site is slow only after a stakeholder
A design system is not a component library. It is an agreement about how decisions get made, written down in code so nobody has to
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